Lieke Ypma

Founder of Telling – UX Studio for mobility
Lieke Ypma is the founder of Telling – UX Studio for mobility. Telling supports teams to build long-lasting products, by understanding the users' motivations and the rules of the category. Telling does UX-research, design, and strategy – for digital and physical products, and infrastructure. Telling takes people as the starting point. Always. Because human motivation sustains, while technology evolves. Besides Telling, Lieke teaches design and city development at various universities, amongst which HTW Berlin. She also engages in Female Mobility and the Berlin Initiative on Schoolzones.