Lieke Ypma

Founder of Telling – UX Studio for mobility
Lieke Ypma is the founder of Telling – UX Studio for mobility. Telling supports teams to build long-lasting products, by understanding the users' motivations and the rules of the category. Telling does UX-research, design, and strategy – for digital and physical products, and infrastructure. Telling takes people as the starting point. Always. Because human motivation sustains, while technology evolves. Besides Telling, Lieke teaches design and city development at various universities, amongst which HTW Berlin. She also engages in Female Mobility and the Berlin Initiative on Schoolzones.
Talk: ICT for a Sustainable Mobility Transition: How People Outlive Technology
Human centric solutions win. Always. This talk sheds a light on human centric design and development in the context of mobility and city planning. Theories and methods of human centricity are explained and illustrated with real life examples. We explore the gap between research and solutions, and we look at methods, how to bridge this gap. The concept of Asymmetric Competition is introduced, we look at the theory and practice of Jobs-to-be-Done, Design Research and creating possible Futures.

Amongst examples from other industries, we will look at the concept of digital curbside management. Why is digital curbside management needed? What does it need to become reality? What could a possible future with curbside management look like?

 Watch the talk here !

Panel Debate: What can we learn from X-disciplinarity to effectively integrate ICT for mobility in a city?

For decades, mobility in the Global North evolved around individual motorised transportation. This form of mobility is recently becoming ``smarter,'' with autonomous transport systems and ICT support for various modes of transportation being promoted by industry players and policy makers alike. In this panel we want to discuss the role that ICT needs to play in future communities, specifically with respect to sustainably organising and maintaining mobility and mobility infrastructure. We want to focus on different facets of sustainability, including e.g. environmental sustainability, inclusion, and social aspects. We understand that a comprehensive perception of sustainable ICT for future mobility can only be developed in an x-disciplinary (i.e., multi-, trans-, and interdisciplinary) way that includes expertise far beyond the narrow realm of technology and engineering, and we want to explore how these aspects can be addressed develop the supporting ICT solutions for and with all stakeholders.

 Watch the panel here !